Shell makes a major power play with acquisition of industry leading sonnen Battery

NEWS
15 February, 2019
Written by Chris Williams, CEO and Founder of Natural Solar

BREAKING NEWS: Shell makes a major power play with acquisition of industry leading sonnen Battery

Pictured: Chris Williams CEO and Founder of Natural Solar, at a new development site

Global oil and energy company Shell has made a major move into the energy storage market , announcing today a full acquisition of the worlds leading home battery manufacturer sonnen.

In a move that is perfectly timed with the staggering growth in worldwide consumer demand for home energy storage, particularly within Australia, the acquisition demonstrates a focus in the transition towards a smart energy future. With a market capitalisation of 231billion US Dollars, this is a move that will strongly push Shell into the energy storage market.

“This is a major power play. The sheer scale of Shell’s operations will open so many doors and opportunity for aggressive growth.

Not only can you now have the best battery in the world in sonnen , but it’s also backed by a company founded 111 years ago worth over 230 billion dollars” said Mr Williams

“We are delighted to have played such a pivotal part in the growth story having installed the very first sonnenFlat solution in Australia, and being the leading sonnen Battery installer in the country. The future is incredibly bright”.

sonnen chief executive and co-founder Christoph Ostermann described Shell as “the perfect partner” to help the company grow in a rapidly expanding market.

“With this investment we’re excited to help more households to become energy independent and benefit from new opportunities in the energy market,” Mr Ostermann said.

“Full ownership of sonnen will allow us to offer more choice to customers seeking reliable, affordable and cleaner energy,” said Shell executive vice-president New Energies, Mark Gainsborough.

x

These costs are based on the SA Power network in Adelaide but prices may vary depending on your circumstances. This comparison assumes a general energy usage of 4000kWh/year for a residential customer on Energy Locals Time of Use Tariff – (TOU – Peak, Off-Peak & Solar Sponge).

The reference price is set by the Australian Energy Regulator (AER) for a financial year in relation to electricity supply to residential customers in the distribution region and is based on an assumed annual usage amount. Any difference between the reference price and the unconditional price of a plan is expressed as a percentage more or less than the reference price. The terms of any conditional discounts are shown, along with any further difference between the reference price and the discount applied if a condition is met, expressed as a percentage more or less than the reference price.